Content is King

And the quality of that content is critical

ONLY 1 IN 3 TRAINING PROFESSIONALS DESCRIBE THEIR ORGANISATION'S CURRENT SALES TRAINING PROGRAMMES AS "EFFECTIVE" *

It's a fact that any software that aims to drive improvements in human activity, whether that's CRM, sales readiness platforms or even good old PowerPoint, is only ever going to be as effective as the content you put into it. This sounds obvious, but every year businesses spend millions implementing systems and software to improve the productivity, efficiency and effectiveness of their sales teams, only to be disappointed when they don't quite deliver the results they were hoping for.This could be due to a number of factors - and people love to blame the technology - but all too often it's got nothing to do with the delivery mechanism. Instead it comes down to the quality, robustness and relevancy of the content that's being served up to the end user.Boring, obsolete and irrelevant content is one of the key challenges facing many organisations today:

According to Brainshark's own survey of 162 sales training professionals, 48% said their organisation's sales training content isn't engaging enough to work, and 25% said their materials don't match sales teams' needs.