The Brainshark and Sales Engine partnership
As a mechanism for delivering training, coaching and sales readiness, the Brainshark platform is extremely comprehensive and wide-ranging, with huge potential for driving positive change within fast-paced organisations where competition is fierce, and sales enablement is critical.
As clever as the technology is however, if users don’t like the training content they find within Brainshark - or there is simply so much that they can’t find the right materials at all - their trust in the platform will erode and they’re unlikely to keep coming back to it.
Recognising how critical this is to the success of the sales readiness initiatives being developed by customers, Brainshark have now engaged with Sales Engine to provide a content audit and optimisation service.
As an external partner, Sales Engine bring a specialist and unbiased approach to the process and craft of designing sales materials that have lasting positive impact.
As experts in delivering sustainable sales improvement, we can work alongside you to significantly improve the quality and effectiveness of your courses, content and materials, helping you to maximise your investment in Brainshark and realise its full potential.
Sales Engine's intimate understanding of the entire sales and training process allows us to take an impartial and pragmatic approach to developing effective and engaging content and materials that work to support your specific organisational goals.
This is about understanding your audience: who are they, what are their needs, interests and areas of focus, and how are you going to craft messages that resonate with them? Are you connecting with the right audience, in the right way?
Once you're clear on what you want to say to your audience, you then need to decide on the best way to communicate it: how do they consume information and what is the best way to present it, to ensure it engages with impact? What do you want them to take away as a result of this?
Now you've created your targeted content, consider its shelf-life. Is it just a short-term initiative which then needs to be retired and removed, or does it need to exist for the long-term, with an occasional refresh to keep it relevant? This is about ensuring continual value from the platfrom and the content.
