How can the Eyeful & Sales Engine Alliance help?

An obsession with audience-focused content that delivers results

Effective content from top to bottomClearly, the first stage in preparing for this new era lies with sales leaders acknowledging the vital role that high quality content plays in the success of their teams. Our role is then to sit alongside our customers, to understand their challenges and to work with them to ensure there is complete harmony between people, processes and technology.As a multidisciplinary team of sales and bid leaders, content creators, writers and designers we bring a check-and-challenge methodology and an external perspective, coupled with a deep understanding of sales process and an obsession with beautifully curated content as the glue that sticks it all together. Additionally, we cherish the relationships we have with a number of sales technology vendors which allows us to play a role as a passionate and excited supporter, rather than a re-seller of one platform.Working together with vendor and customer, we build the right content to deliver the results all parties want to see.

The projects we work on span from the very top of the funnel all the way through to the final pitch and even the ongoing management of key contracts.

What holds true right through this journey is that our focus is always on your audience, their needs and what content is going to best achieve the results that you need.Sitting at the point where sales and marketing meet, we are able to extend into both sides to create content that serves all audiences, that integrates into the sales process, and that actually gets used by sales.
The beauty of harnessing various tools within this process is that we get to monitor the effectiveness of all of the content, creating more of what works, is valued and used by the sales team.So, whether you are in the early stages of considering which technology could improve your process, or you have already invested heavily in a number of tools that you now need to take advantage of, we are able to support you, challenge you and guide you to create the right content and deploy it in the right way to help you drive results.Our aim with this paper has been to simply lay down some of the challenges that we see sales and marketing leaders facing in 2021You’ve honed the process, you have access to some amazing tools, so now it’s simply about ensuring your content allows you to make the most of this.We hope this has struck a chord, and that you're now planning on dipping into a range of your current webinars, product collateral, proposal documents and presentations to see whether it measures up.

And if you’re not sure where to go next, or would like some benchmarks and best practice guidance to compare your current approach against, then just drop us a line.

Welcome to 2021 – the era of new, tailored and sales-focused content!